And how to use the request for this feature as an indicator that the problem hasn’t been fully understood.

Example of a dashboard showing graphs and data tables, as well as infographics
Example of a dashboard showing graphs and data tables, as well as infographics
Example of a dashboard, showing real time visualisations

A dashboard is a common design deliverable. Its intention to display the current happening or pulse of something or performance over a period of time. Like a heart beat monitor this shows the health of a system and allows users to see deviations and where things might be going wrong.

Let’s start by understanding what a dashboard is

A dashboard should provide an ‘at-a-glance’ view of relevant Key Performance Indicators (KPIs) to establish a pulse of how something is performing.

Sometimes the term dashboard can be confused with progress report, as a visualisation of the health of a system of process, so that progress is able to be…


Building experience design principals into the core of the organisation from organisational design through to mature design thinking within product teams.

At the start of a new year financial year it’s always good to look to the future to understand how the organisation, experience of the products, services and strategies can adapt and evolve.

Part of creating engaging experiences is to support the organisation and the people we’re working with, so they are setup to produce a valuable and useful experience for those were designing for.

Through designing services for colleagues in retail operations for a large organisation, I can see and feel we’re in a period of rapid change and evaluation. …


Evolving organisational priorities into measurable and trackable outcomes using a North Star Framework

In my first story ‘User Experience is …’ I promised that …

over the course of a few stories, I’ll try and cover a few of the sciences we draw upon in our art as a creative community to create engaging experiences.

After looking at the value good design brings to an organisation through many lenses from the good old roadmap to the use of experience visions, I’ve shared how design thinking needs to be evident in all conversations up and down an organisation’s leadership.

I’ve looked at how lean roadmapping and defining a good roadmap help to articulate the…


In my first story I promised that …

over the course of a few stories, I’ll try and cover a few of the sciences we draw upon in our art as a creative community to create engaging experiences.

Previously, I’ve looked at how experience design can influence and inform organisations, to proliferate design thinking throughout all levels and into corporate visions, strategies, and within the build of products. One of the key pieces within this is the experience vision, which can be used to influence product strategy and planning and highlight how this can provide value to the organisation.

Stone pathway leading through fields and mountains
Stone pathway leading through fields and mountains
Photo by Lili Popper on Unsplash

An…


No one really does true scrum, instead most people do ‘scrum and …’ or ‘scrum but …’

In my first story I promised that …

over the course of a few stories, I’ll try and cover a few of the sciences we draw upon in our art as a creative community to create engaging experiences.

And previously I’ve reflected on how the techniques, methodologies and principles used in both User Experience and Agile are similar in User Experience is ,,, Agile Coaching. Here I’ll build on that to understand how both principles can work together in a more mature way.

Illustration of equipment used in different types of learning
Illustration of equipment used in different types of learning
Illustration by Andrew Krasovitckii

Agile and UX are both continuous learning disciplines. We embark at the start of both of these…


Here’s what the UK’s top design thought leaders shared they’ve learned, to help their teams and lead in the future

In my first story ‘User Experience is …’ I promised that

over the course of a few stories, I’ll try and cover a few of the sciences we draw upon in our art as a creative community to create engaging experiences.

One of the key things for User Experience is being able to provide ideas and understanding of a problem to different groups within the business. You’ll need to allow business units to understand the core of the problem and the root cause, so that you understand the problem, what you’re trying to solve, and also how you know you’ve…


How design is now firmly embedded throughout large organisations and enterprises around the globe

In my first story ‘User Experience is …’ I promised that …

over the course of a few stories, I’ll try and cover a few of the sciences we draw upon in our art as a creative community to create engaging experiences.

Designing for enterprise experiences is big, there’s a lot of people involved, so it’s slower, it’s complex as it involves lots of different groups and departments, it involves old things designed/built before you were born, so it’s messy and not easy. It’s like a ball of twine that you need to unravel and straighten out. But because of…


This might sound like it’s come from a parenting book but it’s all about whether to ask ‘are you sure?’ or allow users to undo.

In my first story ‘User Experience is …’ I promised that …

over the course of a few stories, I’ll try and cover a few of the sciences we draw upon in our art as a creative community to create engaging experiences.

Alright, you’ll be forgiven thinking that these might be different approaches to parenting! And I’ve very much taken this perspective on this approach to interaction design. It’s the balance between guiding the user and catching them before they fall and leaving them to make their own mistakes so they can learn. So to bring this back to digital…


Choosing the right time horizon to plan in and when to share these with groups, teams and stakeholders

In my first story ‘User Experience is …’ I promised that …

over the course of a few stories, I’ll try and cover a few of the sciences we draw upon in our art as a creative community to create engaging experiences.

We’re all product people, we work in and around products in order to deliver the best experience or service possible. I’ve worked for a long time with Product Managers to share and articulate what problem we are trying to solve and what value we’re adding.

This often results in the need for a roadmap. But this is where…


With over 43 stories written over the past 12 months, here’s what people have highlighted as the key takeaways from my stories

In my first story ‘User Experience is …’ I promised that …

over the course of a few stories, I’ll try and cover a few of the sciences we draw upon in our art as a creative community to create engaging experiences.

And a little after 1 year, over 43 stories, over 50,000 words and over 4 hours of reading, here’s a rundown by story, what the community of 352,000 people from the UX Collective and wider Medium community of 60 million found noteworthy …

Light bulb with an illustrated shine on a blue background
Light bulb with an illustrated shine on a blue background
Those light bulb moments, which hopefully my stories have provided

You can find the first part of this story over here:

But for now, each…

Iain Heath

Experience Designer, Writer and Mentor; contributing to design at Sainsbury’s http://www.iainheath.co.uk/ | https://www.linkedin.com/in/iainheath

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