Tom that’s a really good point and I agree 👍🏻. Great observations 👀 and you’re right, just because the process has been visualised doesn’t mean it ‘unlocks’ innovation for organisations and can be followed by anyone 🔑.

It does take someone who’s inquisitive, innovative and a creative problem solver (they don’t have to have designer in their title 😉), in order to have the right mindset to focus on outcomes and ideate suitable solutions by iterating on insight from end users 💡. And as you mentioned those people need to have the freedom to be able to work in this slightly different (and possibly new) way.

To build on your comments, it’s also strange that creatives have to visualise their process in order to justify it, so that it can be deemed and seen as valuable. Where as, engineers let’s say, aren’t necessarily asked to visualise their process in the same way. But appreciate their outcome might be considered more tangible.

However the purpose on my articles is to just make these visible, so I’m able to share them with the community. Hopefully they make them more understood and less daunting and scary for designers who might be hearing these terms for the first times, as organisations transform and mature.

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Experience Designer, contributing to design at Sainsbury’s For more on me check out:

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